Portfolio

Design and realisation of one of the most important exhibition presentations for DAF: the one at the IAA in Hannover. The stand’s radiating warmth is linked with the “homely feel” that DAF wants to extend to each driver. A DAF is not simply a truck, it is also a look and a feel. Thus the brand purposely distinguishes itself from the trendy, however somewhat coldish presentation of its competitors. Quotation request Print